Partner with us

Welcome to Drive NSW & ACT
(A Product of Drive Straya)

Thanks for your interest in partnering with Drive NSW & ACT. We’re excited to explore the opportunities ahead and work together to showcase the very best of NSW & ACT through the power of drive tourism.

From stunning coastlines and country towns to world-class food and wine regions, national parks and iconic outback landscapes, NSW & ACT offers unforgettable road trip experiences for travellers from across Australia and around the globe.

At Drive NSW & ACT, we believe collaboration is the key to inspiring more people to hit the road, stay longer, explore further and discover the incredible destinations, experiences and communities that make NSW & ACT so special.

By partnering with us, you’ll connect with an engaged audience of road trip enthusiasts, travellers, tourism operators, local businesses and industry stakeholders. Together, we can create impactful campaigns, share inspiring stories and develop innovative initiatives that encourage visitors to experience more of NSW & ACT.

So, what are you waiting for? Join the journey and become part of the Drive NSW & ACT network as we inspire the next generation of NSW & ACT road trips.

Click Here to See our Partnership Packages Click here to Complete Partnership Application Form Click here to Meet our Team Click here to Meet our Ambassadors

Why Partner with Drive NSW & ACT

Be in the Driving Seat!
Partnering with Drive NSW & ACT can help you leverage the strength of the drive market, increase your visibility, access targeted marketing efforts, collaborate on promotions, benefit from our reputation, and adapt to changing travel trends. These factors can contribute to the success and growth of your business.
Plan your Route
Directly target your primary drive consumers
By partnering with Drive NSW & ACT, you will gain access to road trip enthusiasts through our attendance at Caravan & Camping Supershows, 4X4 Outdoor Shows and Expos.
Be in the Headlights!
Partnering with us will allow you to leverage our powerful marketing channels and platforms exposing your business to a larger customer base. You can take advantage of opportunities to feature your business in our promotional drive guide and map, website, social media channels, EDM’s, Podcasts and in our marketing campaigns.
Be a Trailblazer!
Drive NSW & ACT focuses on promoting road trips and driving experiences within New South Wales.

Together, we can spark fresh ideas and unlock new possibilities to effectively reach and engage our road trip audience.
Navigate Collaboration Opportunities!
Partnering with Drive NSW & ACT opens opportunities for collaboration. Together we can leverage our collective strengths, expertise and resources to create innovative initiatives, develop tailored itineraries and amplify the road trip experience in NSW & ACT.
Fine Tune
Synergy and Growth
By working together we can ignite a storm of creativity, tap into new markets, and mutually benefit from the synergy created. Our partnership will contribute to the continuous growth of the Drive market and solidify NSW & ACT's position as a top road trip destination.

Conserve and Protect!
Sustainability
Partner with Drive NSW & ACT to support responsible tourism that protects our natural environments, celebrates cultural heritage, and encourages travellers to leave a positive impact on the communities they visit. Together, we can inspire sustainable travel practices and help preserve NSW & ACT's unique landscapes for future generations.

Drive NSW & ACT Ambassador Program

Are you our next Ambassador?

  • Are you passionate about Tourism in NSW & ACT?
  • Does your position in the industry heavily involve the drive market?
  • Do you know your region like the back of your hand?
  • Do you love telling people where to go?

Drive NSW & ACT is looking for Expressions of Interest from industry gurus to become Drive NSW & ACT Ambassadors.

So, what does this mean?

If you are successful, you will be invited to become a Drive NSW & ACT Ambassador and be eligible for some great benefits!

  • Exposure for you, your business and your region through our Drive NSW & ACT Website, socials and EDM’s
  • ‘First preference’ to attend Trade Shows with Drive NSW & ACT
  • A generous discount on your Drive NSW & ACT membership
  • Ambassador certificate and logo for your website / email signatures / business cards etc.

What we expect of you…

If you are successful, you will be invited to become a Drive NSW & ACT Ambassador and be eligible for some great benefits!

  • Be proud of your title, you earned it! Display your Ambassador logo wherever possible
  • Offer friendly and helpful advice to those travellers that reach out to you. Remember, they are contacting you as they are already headed your way or looking for a reason to visit
  • Welcome our guests with open arms… metaphorically speaking. Unless you are a hugger!
  • Introduce them to your fellow Ambassadors. We want them to have the most epic NSW & ACT adventure then tell all their friends about it!
Our Ambassadors

Is This You?
NSW

Is This You?
NSW

Is This You?
NSW

Is This You?
NSW

Is This You?
NSW

Is This You?
NSW

Click here to learn more about our Ambassadors

Drive Straya Shows 2027

  • GOLD COAST - Let’s Go Caravan & Outdoor Expo - 5 - 7 February
  • MELBOURNE - Victorian Caravan & Camping Supershow - 17 - 21 February
  • ADELAIDE - Let’s Go Caravan Camping & Outdoor Show - 24 - 28 February
  • BRISBANE - National 4X4 Outdoors Show - 12 - 14 March
  • PERTH - Caravan and Camping - 18 - 21 March
  • SYDNEY - NSW Caravan Camping Holiday Supershow - 27 April - 2 May
  • BRISBANE - Let’s Go Caravan & Camping Supershow - 2 - 6 June
  • MELBOURNE - National 4X4 Outdoors Show - 20 - 22 August

Drive Straya Digital Gear

Website

Showcase Your Stop on the Route

Our NEW Drive Straya website will be a key platform for travellers planning their next road trip and a valuable asset for our partners. We supply Epic Tips for Epic Trips!

We promote trusted tourism operators, inspirational drive routes, destination highlights, and awesome events, It’s where visitors come to explore and plan their adventures.

As a partner, you’ll have the opportunity to:

  • Showcase your region or business through dedicated listings
  • Share engaging stories through blogs
  • Promote your upcoming events
  • Display your logo on the ‘Our Partners’ page
  • Access reporting and insights to track performance and audience engagement

More exciting website opportunities are on the way – stay tuned!

Social Media

Drive Engagement with Travellers

Our Drive Straya social media platforms provide an excellent opportunity to connect with travellers and showcase your region or business to an engaged audience.

As a partner, you’ll benefit from:

  • Over 16,000 followers across Facebook, Instagram, and LinkedIn
  • More than 75,000 views and impressions each month
  • The ability to highlight your region or business through posts and stories
  • Provide your content ideas or clips and our team will craft and optimise them for you
  • Promote upcoming events, experiences, and special campaigns
  • Access to insights and reporting to track reach and engagement

EDMs

Direct Lane to Travellers and Industry

Our Drive Straya EDMs are a powerful way to connect with both travellers and industry. Sent monthly, each edition is visually engaging, tailored to its audience, and designed to inspire action, from trip planning to direct bookings.

As a partner, you’ll have the opportunity to:

  • Reach over 9,000 consumer subscribers
  • Connect with more than 1,200 industry subscribers
  • Feature your region, business, or experiences in tailored monthly EDMs
  • Share news, offers, and stories with engaged audiences
  • Maintain a consistent, authentic brand voice aligned with Drive Straya
  • Access reporting and insights to track engagement and performance

Podcast

Hit the Road with Your Story

Exciting news! The 'Drive Straya' Podcast is launching soon! Bringing the stories, people, and places of  NSW’s road trips straight to your ears. Each episode explores inspiring destinations, hidden gems, and local experiences, featuring interviews with tourism operators, industry experts, and passionate travellers.

As a Platinum or Gold partner, this is a unique opportunity to showcase your region, business, or experiences to an engaged audience who love to explore 'Straya' by road. Stay tuned for a fresh, entertaining, and informative way to connect with travellers and inspire their next adventure.

Drive NSW & ACT Drive Guide

The Drive NSW & ACT A4 Drive Guide is the ultimate travel buddy for anyone embarking their epic driving adventure in NSW & ACT. Trust us, you won’t want to hit the road without it!

40,000 copies are jam packed with detailed maps, highlighted events, drive routes, must see destinations and heaps of fun things to do and see along the way! Plus, some great travel tips to make the road-trippers journey just that little bit more exciting!

You will find the Drive Guide at Caravan & Camping Supershows, National 4X4 Outdoors shows, Expos and Visitor Information Centres across Australia!

Our Drive NSW & ACT Drive Guide is printed bi-annually in May and November, ensuring you alway have the most up-to-date information.

This Drive Guide is also available to download via our website - Coming soon!

Advert Sizing and Rates

Ad Size Rate
1/12 Page
Formatted 90mm (w) x 42.5mm (h)		 $850 + GST
1/6 Page
Formatted 90mm (w) x 88mm (h)		 $1,250 + GST
1/4 Page
Display 90mm (w) x 133.5mm or 183mm (w) x 66.75mm (h)		 $2,150 + GST
1/3 Page
Display 183mm (w) x 88mm (h)		 $2,700 + GST
Half Page
Display 183mm (w) x 133.5mm (h) or 90mm (w) x 267mm (h)		 $3,950 + GST
Full Page
Display Type size: 190mm (w) x 277mm (h); Trim size: 210mm (w) x 297mm (h); Bleed size: 220mm (w) x 307mm (h)		 $5,950 + GST
Back Cover
Display 190mm (w) x 277mm (h)		 $8,750 + GST
Inside Front Cover
Display 190mm (w) x 277mm (h)		 $6,750 + GST
Inside Back Cover
Display 190mm (w) x 277mm (h)		 $6,250 + GST
Artwork Specification
  • Please supply Formatted ad content as listed on the Ad Samples
  • Please supply Display ad files in print ready 300dpi CMYK PDF Format
  • All display adverts to be supplied as finished art
  • Full page/Cover Trim size: 210mm (w) x 297mm (h)
    Bleed size: 220mm (w) x 307mm (h)
Please Note
  • Price includes both print and online edition
  • 50% deposit required on booking. 50% final payment on printing
  • Payment will be required within 7 days of invoice
Click Here to view the Current Map

Drive NSW & ACT Map

The Drive NSW & ACT A2 Map is an essential travel companion for anyone embarking on a NSW & ACT driving adventure. Each July, 40,000 copies are printed and distributed through Visitor Information Centres across every state and territory, showcased at caravan and camping shows, and available to order via our website.

Digital map coming soon!

On one side, it features a full map of Australia with highlighted drive routes, while the other side provides a detailed sealed and unsealed NSW & ACT road map.

All partners receive a generous discount to advertise! Check out the packages for your discount amount.

Limited advertising spaces are available.

For advertising opportunities, please contact your account manager.

Advert Sizing and Rates

Ad Size Rate
Half Panel Advert
Landscape 74.25mm (w) x 52.5mm (h)		 $2,150 + GST
Full Panel Advert
Portrait 74.25mm (w) x 105mm (h) or Landscape 148.50mm (w) x 52.5mm (h)		 $3,250 + GST
Artwork Specification
Artwork files are to be supplied as;
  • High resolutions PDF
  • Correct advert size dimensions
  • 300dpi resolution
  • CMYK color format
  • Artwork setup and amendments will incur additional charges
Payment notes
  • 50% deposit required on booking. 50% final payment on printing
  • Price based on artwork being supplied in print ready format
If you would like to discuss advertising opportunities, please contact Fiona Nicholl 0428 122 321 or fiona@drivestraya.com

Drive NSW & ACT Partnership Packages

Partnership Packages
 STO/RTO/LTO/
LGA/OTHER		 LTO/LGA/EVENT/
BUSINESS		 Business Business Associate/Supporter
PARTNERSHIP LEVEL PLATINUM GOLD SILVER BRONZE SUPPORTER
Rate POA Basic $3,950
Plus $5,950		 Basic $2,150
Plus $2,700		 Basic $850
Plus $1,250		 POA
Ad placement in Drive NSW & ACT Drive Guide Full Page + Half Page Editorial Half Page or Full Page 1/4 Page or 1/3 Page 1/12 page or 1/6 page (both formatted)
Logo displayed on Website
Dedicated Partner Page on Website
Newsletter Subscription (Partner/Consumer/Industry)
Preferred Partner (recommended) listings in Booking Section of Website (tours/attractions)
**Discount on additional advertising in Drive NSW & ACT Guide & Map 30% 20% 15% 10%
Partnership Certificate & Partner Logo
Use of Drive NSW & ACT Logo and brand toolkit
Invitation to attend Drive Straya events (virtual or F2F - additional costs may apply)
Detailed report after each consumer/trade show (industry news on website)
***Social Media Post - Facebook & Instagram (content to be supplied) 12 4 2 1 1
***Blog on Drive Straya website & shared via EDM to promote product/service/event (content to be supplied) 6 3 2 1 1
Opportunity to participate in Drive NSW & ACT competitions (additional costs may apply)
Opportunity to participate in Drive NSW & ACT marketing campaigns (additional costs will apply)
Opportunity to leverage Media/PR exposure
Opportunity to attend Drive NSW & ACT consumer/trade shows
Opportunity to participate in Podcast
Opportunity to supply footage for video reel (showcased at selected shows)
Opportunity to supply 360 degree footage for VR (showcased at selected shows
Bolded event listings in event calendar on website
Bolded event listings in event calendar in Drive NSW & ACT Drive Guide
Enhanced Visitor Information Centre listings on Drive NSW & ACT VIC page on website
Platinum level editorial in Drive NSW & ACT Drive Guide
Quote from Platinum partner and link to partner website on Drive Straya website page
Logo display at consumer/trade shows
Logo display on media billboards
Platinum level priority to purchase wall signage at consumer/trade shows
**Conditions Apply | ***Minimum guaranteed exposure
Click here to Complete Partnership Application Form Click here to Meet our Partners

Partnership Application Form

Drive New South Wales acknowledges the Traditional Custodians of the lands on which we work, travel and live across New South Wales. We pay our respects to Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander Peoples.
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